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The air cargo landscape is more complex and competitive than ever. Capacity is unpredictable, pricing windows are tight, and customer expectations are rising fast. So how do you stay profitable and ahead of the curve? That’s where easie ACRM, our AI-powered revenue management solution, steps in. easie ACRM helps airlines and cargo operators navigate unpredictable capacity, shifting demand, and increasing digitalization. It offers a smarter way to optimize pricing, boost sellable capacity, and stay ahead of the competition. Let’s take a closer look at 10 key benefits that show how easie ACRM helps you move from complexity to clarity and unlock new levels of revenue performance.
10 Reasons Why easie ACRM Transforms Air Cargo Revenue Management
INCREASED SELLABLE CAPACITY - MORE TO SELL
Air cargo capacity is unpredictable - especially for belly cargo. Fuel load, passenger and baggage are all taking up both payload and volume. Overbooking optimization - on top of the equation -takes no-shows and low-shows into consideration and balances the risk of offloads and adds up to the physical capacity. easie ACRM makes accurate forecasts for the time of departure and optimizes overbooking limits to make best use of real sellable capacity.
INCREASED PROFITABLE REVENUE - HIGHER PROFITS
Shipment are of diverse types so as shippers, forwarders and their needs and willingness to pay. Forecasting accurate demand with various dimensions along with price sensitivity increases Carrier’s profit opportunity through better pricing over the booking window.
MARKET AND COMPETITOR AWARENESS
easie ACRM is capable of consuming market and competition data including IATA CASS, WACD, Seabury. Revenue Management and Pricing strategy is well dependent on competitive positioning and easie ACRM is market and competitor aware while optimizing prices and capacity allocation on different markets.
MORE CUSTOMERS
Digital sales channels have a high adoption rate in the market and to be able to hold better position, automated continuous pricing is key. Seamless query-quote-book cycle is supported by easie ACRM which brings the new customer types through new digital channels.
DATA AND INTEGRATION
easie ACRM integrates with other airline systems including reservation and booking, schedules, operation control, DCS, flight plan which has up-to-date data. It continuously detects changes and disruptions, responding with optimized, real-time decisions. Our expert team works hand-in-hand with the carrier’s resources to ensure smooth and standards-based integration, rigorously tested for accuracy and performance. ICRON adheres to industry-leading data security protocols, with ISO 27001 certification and SOC 2 Type 2 certification in progress.
DATA PREPAREDNESS
Revenue Management and Pricing relies on historical booking data and changes. Availability of this multi-season and multi-year data improves accuracy by revealing seasonality and trends. Our implementation approach begins with data mapping and starts collecting quality data early, ensuring continuous improvement throughout the process. easie ACRM has features such as dynamic booking curve tracking to recognize and act on deviations from expectations and realizations to close the gap between forecasting accuracy and realized opportunity, route similarity to act on new routes where no historical data is available.
SPOT AND CONTRACTED BUSINESS
easie ACRM optimizes both spot and long-term contracts. The portal collects allotment and contract requests, evaluates them automatically, and recommends negotiation terms including price, frequency, day of week, capacity.
NETWORK REVENUE OPTIMIZATION
easie ACRM has comprehensive network revenue optimization through bid pricing, and real-time dynamic pricing. Rather than applying only myopic origin-based pricing, through bid prices, the total network revenue opportunity is maximized. Along with network, it is also possible to apply leg/segment-based pricing or a combination of network and leg-based markets through hybrid application.
HARMONY WITH SALES & BUSINESS DEVELOPMENT TEAMS
Revenue Management system brings additional controls on business through capacity allocations and pricing. The harmony between RM and sales teams is key to success. easie ACRM is capable of driving sales teams by longer term direction and focus through reports to prevent dynamic pricing and field work to be antagonistic and cannibalizing each other.
TRANSFORMATION HAND-IN-HAND
Implementing RM systems are beyond just technical tasks. Transformation between sales, operation, revenue teams within the organization as well as the ecosystem stakeholders is critical. ICRON works hand-in-hand with Carrier’s teams to drive transformation across their business
Check out our solution page for more details.
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