News
June 13, 2024 – Amsterdam / Istanbul — easie, ICRON’s dedicated brand for the aviation industry, proudly announces its collaboration with Turkish Cargo, Turkey’s fastest-growing international cargo airline brand, in co-developing and deploying the airline’s next-generation Air Cargo Revenue Management (ACRM) System.
Launched in early 2024, the ACRM System is now live across key pilot destinations including Dallas, London, Doha, and Singapore. The solution co-developed by easie in partnership with Turkish Technology and Invent marks a significant milestone in the aviation industry by introducing advanced optimization, demand forecasting, and dynamic pricing into air cargo digital journeys.
Leveraging artificial intelligence, the ACRM system enables differentiated, real-time pricing, optimized booking offers, and automated sales decisions based on accurate demand and capacity predictions. The solution empowers Turkish Cargo to offer competitive prices for early bookings and standard shipments, protect space for last-minute and high-value shipments, and deliver bookable dynamic rates across all digital channels.
Together with Turkish Cargo, we set out to build more than just a pricing engine. The ACRM System is a fully integrated, algorithm-driven platform that aligns pricing, network, contract, and capacity management decisions to maximize yield and responsiveness. This project reflects our joint commitment to innovation, data-driven planning, and delivering measurable business value through technology
Gürer Ünal
CEO, ICRON
We run two airlines with distinct business models, giving us valuable insights into handling various customer requirements and streamlining operations. This collaborative strategy also applies to collaborations with industry experts, as shown by the joint development of an advanced Air Cargo Revenue Management System with ICRON and Invent.
Kerem Kızıltunç
Chief Information Officer of Turkish Airlines and General Manager of Turkish Technology
In use since February 2024, the ACRM system has already begun delivering results, strengthening Turkish Cargo’s ability to optimize bookings and revenues.
This collaboration exemplifies easie’s continued mission to enable smarter, faster, and more adaptive decision-making for leading organizations in high-stakes, complex environments. As Turkish Cargo rapidly expands its digital footprint, the ACRM system will be rolled out globally to support its growing network and reinforce its position as one of the world’s fastest-growing air cargo brands.
Update (May, 2025): easie has published a case study detailing the measurable revenue improvements achieved by Turkish Cargo within six months of deployment. You can read the full case study here.
About Turkish Cargo
Turkish Cargo is Turkey’s fastest-growing international air cargo brand, connecting more than 130 countries through its global network and Istanbul hub. Recognized as the fastest-growing air cargo brand, Turkish Cargo has been conducting air cargo operations since 1933 as part of Turkish Airlines, Turkey’s “rising star.” In 2023, Turkish Cargo was awarded the “Sustainable Air Cargo Brand of the Year” at the Freightweek Sustainability Awards. With advanced cargo facilities, it offers secure, efficient, and high-quality transport solutions for a wide range of cargo, from perishables to valuable goods. Turkish Cargo continues to raise the bar in air cargo transportation through sustainable growth, supported by its infrastructure, operational capabilities, fleet, and highly qualified workforce.
About easie
easie, ICRON’s dedicated brand for the aviation industry, offers AI-powered solutions in resource management, turnaround management, cargo revenue management, and maintenance planning. Leveraging ICRON’s globally proven technology platform, easie empowers aviation companies to improve operational efficiency, optimize resource utilization, and make strategic decisions aligned with real-time conditions, helping them build greater resilience, performance, and profitability. For more information: www.easietech.com
About ICRON
ICRON empower organizations to unlock their highest potential and drive sustainable supply chain improvement. ICRON’s powerful planning and decision-centric optimization solutions enable organizations to integrate strategic, tactical, and operational planning to make decisions that effectively address diverse planning challenges.
ICRON offers AI-powered and SaaS-based planning solutions. It’s portfolio includes companies of all sizes across various industries worldwide, including F&B, chemicals, pharmaceuticals, automotive, building materials, field services, hi-tech, electronics, and aviation. www.icrontech.com
